Choice

Mainstream mitigation pathways for a climate-conscious change in the food chain

Mainstream mitigation pathways for a climate-conscious change in the food chain

Mainstream mitigation pathways for a climate-conscious change in the food chain

Mainstream mitigation pathways for a climate-conscious change in the food chain

We create a chain of climate-aware citizens and professionals

Our vision

CHOICE is a Horizon Europe project with the mission to forge a sequence of climate-conscious choices in the food system, by leveraging the power of Integrated Assessment Models (IAMs), a vital tool for policymakers to design impactful climate mitigation strategies. Focused on the demand side mitigation, CHOICE enhances and mainstreams IAMs and unites diverse marketing and social science disciplines and technology instruments with large-scale engagement campaigns across four continents, striving for one goal: To drive substantial behavioral and lifestyle changes in Agriculture, Food, and Land Use sectors, contributing to the global target of limiting temperature rise to 1.5°C.

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EU funding

Pilot sites

Duration

Partners

MAIN DISCIPLINES AND CONCEPTS

CHOICE AT A GLANCE

our solutions

Act locally, Impact Globally

Pilot Campaigns

Every decision, big or small, every mindful bite, plays a significant part to a larger, climate-positive transformation within the food system. Explore CHOICE's global pilot sites and enablers to witness the transformative power of our mitigation strategies in action.

Immersive Tools