Women Cultivating Solutions. The "Cinema at the Farm" campaign

Overview:

The first campaign of the Colombian pilot, led by AMUCC, SUPRACAFÉ and TECNiCAFÉ, is titled “Women Cultivating Solutions: Adapt, Care, and Thrive.” It focuses on supporting women coffee farmers in Cauca to adapt their agricultural practices to climate change. Through the creative “Cinema at the Farm” approach, women gather to watch short peer‑produced video stories that reflect their own realities, inspiring collective reflection and sustainable action.

Objectives:

• Raise awareness among women coffee farmers about the impacts of climate change.
• Reduce reliance on chemical fertilizers and pesticides.
• Promote water‑saving practices in coffee post‑harvest.
• Encourage the use of alternative energy and organic soil management.

Target Audience:

490 women coffee farmers from AMUCC, especially those aged 35–60 who still use conventional practices.

Approach & Activities:

The campaign uses a participatory theater‑style format called Cinema at the Farm (CINE A LA FINCA). Women watch five “Netflix‑style” mini‑episodes created by their peers, which highlight real stories of climate impacts and solutions. The series begins with “The Weather is Changing, So Do I” and continues with other stories highlighting climate challenges and practical solutions. The videos are shown in farm‑based community gatherings, fostering dialogue, reflection, and collective commitment to action.

Timeline:

August– September 2025

Location:

Cauca region (municipalities including Morales, Piendamó, Caldono, Cajibío, Popayán, Timbío, and others).

Expected Impact:

• Greater awareness of climate risks among women coffee farmers.
• Adoption of more sustainable agricultural practices in the coffee production.
• Empowerment of women as leaders of change in their communities.

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Women Cultivating Solutions. The "Cinema at the Farm" campaign

Overview:

The second Cine a la Finca campaign, titled “I Learn and Unlearn to Care for My Coffee, My Land, and My Future,” is aimed at women coffee farmers in Cauca and highlights, through a short film produced and starring the AMUCC Women, real-life examples of producers implementing best practices to obtain high-quality coffee. The story emphasizes the importance of organic fertilization, especially the incorporation of organic matter and the use of natural inputs, showing how these actions optimize resources and promote environmentally sustainable production. Addressing the myths that still exist about this practice, the short film and its presentation during the III Women in Coffee Meeting of Cauca, ENTREAMIGAS, held on November 21, 2025, at the Hotel Hacienda Supracafé, seek to clarify doubts and bridge cultural, social, and economic gaps through relatable examples and authentic experiences from the region. 

Objectives:

• To raise awareness among 80% of the women participating in the Third Women in Coffee Meeting of Cauca about the benefits of organic fertilization through the screening and discussion of a short film. 
• To showcase the productive experiences of AMUCC women who implement best practices for obtaining high-quality coffee. 
• To reduce the perception of myths and barriers associated with organic fertilization among the coffee growers in attendance, as assessed through surveys before and after the event. 
• To promote the adoption of organic fertilization practices on the farms of the participating women. 

Target Audience:

490 women coffee farmers from AMUCC, especially those aged 35–60 who still use conventional practices.

Approach & Activities:

The campaign uses a participatory theater‑style format called Cinema at the Farm (CINE A LA FINCA). Women watch five “Netflix‑style” mini‑episodes created by their peers, which highlight real stories of climate impacts and solutions. The second episode of this series titled “I learn and unlearn to take care of my coffee, my land and my future” focuses on the effects of using synthetic chemical fertilizers and propose ways to reduce their use in coffee crops. The videos are shown in farm‑based community gatherings, fostering dialogue, reflection, and collective commitment to action. 

Timeline:

Launch of the 2nd Campaign: 21 November 2025 

Location:

Cauca region (municipalities including Morales, Piendamó, Caldono, Cajibío, Popayán, Timbío, and others). 

Expected Impact:

• Greater appropriation of knowledge about organic fertilization among women coffee farmers, reflected in a deeper understanding of its benefits and informed decision-making for the sustainable management of their farms. 
• Strengthening of the leadership and visibility of AMUCC Women, by positioning their successful experiences as regional benchmarks and multipliers of best practices in high-quality coffee production. 
• Significant reduction of prejudice and misinformation surrounding organic fertilization, contributing to a more favorable environment for innovation and the adoption of agroecological practices in coffee-growing communities. 
• Increased environmental sustainability and productive efficiency on women-led farms, thanks to the progressive incorporation of organic techniques that improve soil health, reduce costs, and strengthen the resilience of agricultural systems. 

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Drops of water that drive change in coffee farming 

Overview:

he third Colombian pilot campaign, “Drops of Water That Drive Change in Coffee Farming,” focused on raising awareness among women coffee farmers in Cauca about the often‑invisible water use involved in daily life and coffee production. Implemented as a participatory learning session, the campaign introduced key concepts related to water consumption in coffee washing and processing through interactive exercises, visual explanations, and collective dialogue. As part of this campaign, a peer-produced video was developed and shared with participants. Following the screening campaign, a facilitated presentation and hands‑on activities took place to help participants reflect on how much water is used in common household tasks and during coffee production.

By introducing the concepts of green, blue, and grey water in a simple and accessible way, the campaign made water footprints tangible and relevant to participants’ lived experiences. Delivered during municipal meetings held in parallel with the second campaign implementation, the sessions encouraged peer learning, critical reflection, and discussion around more efficient and sustainable water‑use practices in coffee farming.

Objectives:

• To raise awareness among women coffee farmers in Cauca about water use in daily activities and coffee production through participatory presentations and group activities.
• To improve understanding of the different types of water involved in coffee production (green, blue, and grey water) and their environmental implications.
• To encourage reflection on current water management practices at farm and household level, assessed through surveys conducted before and after the activities.
• To promote the adoption of more efficient and sustainable water‑use practices in coffee cultivation and processing among participating women

Target Audience:

Women coffee farmers from AMUCC, with a total of 83 participants directly involved in the third campaign across municipalities. The campaign particularly engaged women aged 35–60 who continue to rely on conventional coffee production and processing practices.

Approach & Activities:

The campaign followed the Cine a la Finca participatory approach, combining facilitated presentations with interactive and dialogue‑based activities.

Key activities included:

• Screening of the video “Drops of Water That Drive Change in Coffee Farming”
• A guided discussion on the importance of water in daily life and coffee farming.
• A participatory exercise where women ranked everyday activities according to water consumption.
• Visual explanations of water use in coffee production, including washing and fermentation processes.
• Introduction of the concepts of green, blue, and grey water using practical, locally relevant examples.
• Group exchanges where participants shared existing good practices for reducing water use.
• Completion of pre‑ and post‑campaign surveys to assess learning and reflection.

This approach fostered collective learning, peer exchange, and practical understanding, while remaining accessible to participants with diverse literacy levels.

Timeline:

 09-12 December

Location:

Cauca region, Colombia, including municipalities such as Cajibío, Piendamó, Morales, El Tambo (I and II), Caldono, and La Vega.

Expected Impact:

• Increased understanding of actual water use in coffee production and daily activities among participating women coffee farmers.
• Greater awareness of the environmental implications of water consumption and the importance of efficient water management.
• Strengthened peer learning and exchange of good practices related to water use in coffee washing and processing.
• Enhanced environmental sustainability and productive efficiency on women‑led farms through the gradual adoption of water‑saving practices.
• Reinforced leadership and visibility of AMUCC women as local agents of change and promoters of sustainable coffee production practices.

Join the Campaign!

Find more in the following presentation (link) and watch the video (link)!