Celebrating Innovation and Sustainability at the Launch Event for the “Olivares con Futuro” Campaigns
On October 9, 2025, the Spanish pilot of the EU-funded Climate CHOICE project officially launched the campaign “Olivares con Futuro: More Efficient, Intelligent Olive Groves” (Olive Groves with a Future) during the VI Campus de Jóvenes Cooperativistas de Andalucía, held at the Espacio Agrotecnológico in Jerez. This two-day event (October 8–9) brought together young cooperative members and farmers from across Andalusia to exchange experiences, learn from one another, and explore innovative approaches to sustainable agriculture.
A Milestone Event for Sustainable Agriculture
Organized by Cooperativas Agro-alimentarias de Andalucía, the event served as a meeting point for the next generation of Andalusian farmers — young people under 41 who are active in or connected to the cooperative agri-food sector. Over two days of collaboration and dialogue, participants discussed new management models, strategies for generational renewal, and ways to strengthen the role of young farmers in cooperative decision-making.
The highlight of the second day was the official launch of the Olivares con Futuro (Olive Groves with a Future) campaign, aimed at transforming olive farming practices in Andalusia towards greater sustainability and profitability. The campaign’s first video premiered at the event, featuring local olive growers who shared their experiences in adopting precision agriculture technologies. These stories demonstrated how innovation can go hand-in-hand with sustainability — helping farmers optimize resources, reduce costs, and improve productivity while strengthening resilience in the face of climate change.
The event also hosted discussions and presentations about the economic and environmental benefits of digitalization in agriculture. It served as a platform for knowledge exchange and collective reflection on how sustainable innovation can secure the future of Andalusian olive groves.
Showcasing the Campaigns
Following the event, the Olivares con Futuro campaign officially began, focusing on three thematic campaigns designed to demonstrate how innovation and sustainability can coexist in modern olive farming.
Campaign 1: Precision Agriculture and Crop Monitoring
The first campaign revolves around the use of precision agriculture tools and crop monitoring systems (including drones, sensors, and smart irrigation) to optimize resource use. By adopting these technologies, olive farmers can improve efficiency, lower costs, and increase yields. This campaign highlights the power of data-driven decision-making and the tangible economic benefits that digital tools can bring to the sector.
Campaign 2: Digital Agriculture and Integrated Production
Building on the first campaign, the second focuses on how embracing digital agriculture and integrated production can ensure the long-term health, economic resilience, and global competitiveness of Andalusian olive farming. Through this phase, farmers will explore comprehensive farm management approaches that balance environmental care with economic profitability.
Campaign 3: Ground Cover and Genetic Improvement
The third and final campaign highlights the use of ground cover techniques and genetically improved, more resistant olive varieties as examples of integrated production practices. These actions enhance both the environmental and economic sustainability of olive groves, showcasing how small, targeted improvements can have significant impacts on farm profitability and ecological performance.
Looking Ahead: A Collaborative Vision for the Future
The Olivares con Futuro (Olive Groves of the Future) campaign aims to guide Andalusian olive growers through the transition to more sustainable and profitable farming practices. The campaign demonstrates that innovation and sustainability can coexist, showcasing the potential for smarter, more efficient olive groves. Through this initiative, farmers are introduced to precision agriculture and crop monitoring technologies that optimize resource use, reduce costs, and increase productivity. The focus is on integrating data-driven farm management systems to enhance both the sustainability and economic resilience of olive farming in the region.
The event in Jerez was just the beginning of an ongoing journey marking the launch of the 1st campaign. As the campaign progresses, farmers will have access to more resources, including practical demonstrations, seminars, and online materials to support the adoption of these innovative practices.
For those interested in joining the movement and learning more about how these technologies can transform olive farming, the Olivares con Futuro campaign will continue to share updates and success stories through various channels.
Stay tuned for more updates and join the campaign to help build a more sustainable future for Andalusian olive groves.
Check out the Campaign material
You can watch the video here: https://youtu.be/DLF3i59QC1U
Additionally, you can explore the factsheet for the first campaign.
For more information on all the campaigns and to follow their progress, visit the Spanish pilot campaigns page.
