Sustainable Consumption

Promoting sustainable grocery shopping choices in an online retail store

CHOICE pilot activities in Greece

The continuous growth of e-commerce and online retail is a reality for the last decade, further upscaled during the pandemic.

e-fresh, one of the key players in the online retail market in Greece, is targeting to contribute to a positive influence in the adoption of sustainable consumption choices and to raise awareness in aspects related to the impacts of climate change. So far, although e-fresh consumers have expressed a positive attitude towards the adoption of more sustainable food consumption, they remain sceptic due to higher prices, lack of trust, lack of knowledge, and lack of association of meat-based products or plastic food packaging with their environmental impact.

Towards reaching these goals, the Carbon Footprint (CF) labelling scheme, linked to the already highly digitised nature of e-fresh activities, encompassing customer engagement campaigns around plant-based products, will further promote sustainable consumption practices and are expected to improve the awareness of climate change issues and acceptance of green products  for its customers