Data storytelling has become a cornerstone of CHOICE’s communication approach, effectively bridging the gap between complex scientific outputs and meaningful, actionable insights. Moving beyond static data presentation, CHOICE leverages narrative-driven formats that combine robust evidence with visual and emotional engagement—ensuring that insights resonate with diverse audiences and inspire climate-conscious behaviour.

Within the project, multiple data stories have already been developed and published, actively supporting CHOICE pilot campaigns through tailored messages adapted to specific audiences and communication channels (e.g. social media, website, and poster formats), thereby fostering stakeholder engagement. These are accessible through the CHOICE Resources section: (link).

Within the Shrink Your Food Waste mobile app environment, data stories are delivered as short, interactive insights—helping users understand the impact of their behaviour and encouraging gradual, achievable improvements.